About us
About MSM Wholesale
With over 23 years of experience across the agriculture and FMCG sectors, our journey has been defined by continuous learning and a drive to create meaningful change. After years of working with leading global organizations, valuable insights from our previous startup inspired the beginning of a new chapter — MSM Wholesale Ltd (Modern Sales & Marketing).
Founded by two professionals who are also life partners, MSM Wholesale Ltd brings together diverse expertise and a shared vision. Our deep understanding of commodities, technical cropping, and consumer needs drives us to create products with genuine value addition for today’s discerning customers
As the South Asian diaspora continues to grow across the UK and Europe, we recognized a significant gap in the market for authentic, high-quality “pure desi and nostalgic” products. Consumers seek brands they can identify with — products that evoke trust, heritage, and the familiar taste of home.
Our philosophy
We believe that when you consistently deliver value and quality, loyalty follows naturally. By truly understanding our consumers, success becomes a shared journey rather than a destination.
Our Vision
Our vision is to establish Mehar as the most trusted, loved, and preferred ethnic food brand in the UK. We are driven by a clear purpose — to deliver authentic quality, inspire consumer trust, and consistently meet the evolving expectations of our customers. Rooted in our passion for food, we aim to create a brand that represents excellence, reliability, and cultural authenticity in every product we offer.
Our Mission
To bring authentic ethnic flavours to every home with quality, trust, and consistency — blending tradition with modern taste and value.
Our philosophy
We believe that when you consistently deliver value and quality, loyalty follows naturally. By truly understanding our consumers, success becomes a shared journey rather than a destination.
Our Vision
Our vision is to establish Mehar as the most trusted, loved, and preferred ethnic food brand in the UK. We are driven by a clear purpose — to deliver authentic quality, inspire consumer trust, and consistently meet the evolving expectations of our customers. Rooted in our passion for food, we aim to create a brand that represents excellence, reliability, and cultural authenticity in every product we offer.
Our Mission
To bring authentic ethnic flavours to every home with quality, trust, and consistency — blending tradition with modern taste and value.
Be part of growth- Stockist/distributor
Be a part of a fascinating and rewarding journey and stock mehar brands to grow your portfolio and profits while offering your customers something they will come back for and want more…..
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